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Exploring the Influence of Micro-Influencers in Small Business Marketing

In today’s marketing landscape the focus on authenticity has propelled micro influencers into a key role for brands looking to establish genuine connections with their target audience. These influencers with follower counts ranging from 1,000 to 100,000 across social media platforms, may not have the massive followings of celebrities but excel in engagement and authenticity.Continue reading “Exploring the Influence of Micro-Influencers in Small Business Marketing”